{"id":1686,"date":"2023-02-22T10:08:11","date_gmt":"2023-02-22T10:08:11","guid":{"rendered":"https:\/\/blog.hascorburkina.com\/?page_id=1686"},"modified":"2023-02-22T10:10:40","modified_gmt":"2023-02-22T10:10:40","slug":"economie-numerique","status":"publish","type":"page","link":"https:\/\/blog.hascorburkina.com\/index.php\/economie-numerique\/","title":{"rendered":"\u00c9conomie num\u00e9rique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1686\" class=\"elementor elementor-1686\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc8ade2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc8ade2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f13a82\" data-id=\"6f13a82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2e8b44 elementor-widget elementor-widget-heading\" data-id=\"c2e8b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9conomie num\u00e9rique a consid\u00e9rablement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 l'av\u00e8nement de Facebook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32f091 elementor-widget elementor-widget-text-editor\" data-id=\"c32f091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;\u00e9conomie num\u00e9rique a consid\u00e9rablement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 l&rsquo;av\u00e8nement de Facebook et d&rsquo;autres plates-formes num\u00e9riques. En tant que plate-forme de r\u00e9seau social, Facebook a r\u00e9volutionn\u00e9 la fa\u00e7on dont les entreprises font des affaires en ligne, cr\u00e9ant une nouvelle \u00e8re de commerce \u00e9lectronique et de marketing num\u00e9rique. Voici quelques fa\u00e7ons dont Facebook a influenc\u00e9 l&rsquo;\u00e9conomie num\u00e9rique :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59bd082 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59bd082\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb136f2\" data-id=\"eb136f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3986e7 elementor-widget elementor-widget-heading\" data-id=\"c3986e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commerce \u00e9lectronique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4847d9a elementor-widget elementor-widget-text-editor\" data-id=\"4847d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Facebook a introduit la fonctionnalit\u00e9 de boutique en ligne qui permet aux entreprises de vendre des produits directement sur la plate-forme. Les entreprises peuvent configurer leur propre boutique en ligne sur Facebook, permettant aux utilisateurs de naviguer dans leur catalogue de produits et de les acheter directement sur Facebook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c7f72 elementor-widget elementor-widget-heading\" data-id=\"c7c7f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing num\u00e9rique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996b2c1 elementor-widget elementor-widget-text-editor\" data-id=\"996b2c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Facebook est devenu une plate-forme de publicit\u00e9 populaire pour les marques et les entreprises. Les publicit\u00e9s sur Facebook sont hautement cibl\u00e9es et permettent aux marques d&rsquo;atteindre leur public cible de mani\u00e8re pr\u00e9cise. Les entreprises peuvent \u00e9galement utiliser Facebook pour se connecter avec leurs clients et r\u00e9pondre \u00e0 leurs questions ou pr\u00e9occupations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd83fb elementor-widget elementor-widget-heading\" data-id=\"fbd83fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gestion de la relation client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60084a0 elementor-widget elementor-widget-text-editor\" data-id=\"60084a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Facebook a \u00e9galement permis aux entreprises de g\u00e9rer plus facilement la relation client. Les entreprises peuvent r\u00e9pondre aux commentaires des clients sur leurs pages professionnelles, leur envoyer des messages directement et suivre les conversations li\u00e9es \u00e0 leur marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ae251 elementor-widget elementor-widget-text-editor\" data-id=\"88ae251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-ibplb-79elbk h-full dark:bg-gray-800\"><div class=\"react-scroll-to-bottom--css-ibplb-1n7m0yu\"><div class=\"flex flex-col items-center text-sm dark:bg-gray-800\"><div class=\"w-full border-b border-black\/10 dark:border-gray-900\/50 text-gray-800 dark:text-gray-100 group bg-gray-50 dark:bg-[#444654]\"><div class=\"text-base gap-4 md:gap-6 m-auto md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0\"><div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\"><div class=\"flex flex-grow flex-col gap-3\"><div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>En somme, Facebook a eu un impact significatif sur l&rsquo;\u00e9conomie num\u00e9rique, transformant la fa\u00e7on dont les entreprises font des affaires en ligne et cr\u00e9ant de nouvelles opportunit\u00e9s pour les travailleurs de la publicit\u00e9 num\u00e9rique, du marketing et des m\u00e9dias sociaux. La plate-forme a \u00e9galement chang\u00e9 la fa\u00e7on dont les entreprises interagissent avec leurs clients, cr\u00e9ant une nouvelle \u00e8re de gestion de la relation client.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3108a0b\" data-id=\"3108a0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f945ef8 elementor-widget elementor-widget-image\" data-id=\"f945ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"569\" height=\"325\" src=\"https:\/\/blog.hascorburkina.com\/wp-content\/uploads\/2023\/02\/art-congo.jpg\" class=\"attachment-full size-full wp-image-1676\" alt=\"\" srcset=\"https:\/\/blog.hascorburkina.com\/wp-content\/uploads\/2023\/02\/art-congo.jpg 569w, https:\/\/blog.hascorburkina.com\/wp-content\/uploads\/2023\/02\/art-congo-300x171.jpg 300w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9conomie num\u00e9rique a consid\u00e9rablement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 l&rsquo;av\u00e8nement de Facebook L&rsquo;\u00e9conomie num\u00e9rique a consid\u00e9rablement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 l&rsquo;av\u00e8nement de Facebook et d&rsquo;autres plates-formes num\u00e9riques. En tant que plate-forme de r\u00e9seau social, Facebook a r\u00e9volutionn\u00e9 la fa\u00e7on dont les entreprises font des affaires en ligne, cr\u00e9ant une nouvelle \u00e8re de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1686","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Hascor Burkina","author_link":"https:\/\/blog.hascorburkina.com\/index.php\/author\/hascorblog\/"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"L&rsquo;\u00e9conomie num\u00e9rique a consid\u00e9rablement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 l&rsquo;av\u00e8nement de Facebook L&rsquo;\u00e9conomie num\u00e9rique a consid\u00e9rablement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es gr\u00e2ce \u00e0 l&rsquo;av\u00e8nement de Facebook et d&rsquo;autres plates-formes num\u00e9riques. En tant que plate-forme de r\u00e9seau social, Facebook a r\u00e9volutionn\u00e9 la fa\u00e7on dont les entreprises font des affaires en ligne, cr\u00e9ant une nouvelle \u00e8re de\u2026","_links":{"self":[{"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/pages\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":4,"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/pages\/1686\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/pages\/1686\/revisions\/1691"}],"wp:attachment":[{"href":"https:\/\/blog.hascorburkina.com\/index.php\/wp-json\/wp\/v2\/media?parent=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}